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The Sales Playbook


Get the Latest Edition of Same Game New Rules


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Sales Training CD's





Same Game New Rules, Audio CD Set
Nothing good comes from a bad sales strategy. If you’re looking for the confidence and competence to grow your business, then let this audio CD set be a practical playbook of strategies and tactics to help you better communicate your value to your cli... [more information]





Same Game New Rules, Coaching Guide **Currently Unavailable**
You know you want sales training and coaching for your people but you don't have $75,000 in your sales training budget. Or, maybe you just can't find the right trainer.

In either case, use the New Rules Coaching Guide in conjunction wit... [more information]





Same Game New Rules Coaching System-Small Group
Most sales training fails because not enough work is done upfront to define the real issues. That will be covered in session #1 of The Small Team Kit. This explosive package contains 10 books and 1 New Rules Coaching Guide (2-Audio CD K... [more information]





Same Game New Rules Coaching System-Mid Size Group
The Mid-Sized Team Kit contains 100 books,10 New Rules Coaching Guides and a live teleconference with the author, Bill Caskey. Teleconferences are wonderful ways to problem-solve any of your customer issues.

Your sales management... [more information]





Same Game New Rules Coaching System-Large Group
Time to get serious about sales training for your ENTIRE sales force? When your sales team uses the same philosophy, same system, same strategy you’ll see your sales effectiveness increase substantially.

This kit comes with:
==1000 boo... [more information]





It's Got To Be Easier Than This
Have you ever wondered why sales is so hard? You go to training and yet you leave those workshops more confused and overwhelmed than ever?

We have specifically designed It's Got To Be Easier Than This for those in the complex sale arena... [more information]





Basic Strategy
Basic Strategy was one of our original products. We’ve kept it around because it has always been one of our best sellers.

It is no-fluff, no-nonsense, straight-forward advice on how to sell into B2B companies. Every sales person should ... [more information]





*From Self Worth to Net Worth
In 2006, sales training leader Bill Caskey was interviewed on the topic of self worth. Fortunately, it was caught on tape, and we now have it available as a sales training product. In this interview, Bill talks about self image and how it figures into... [more information]





Rules, Tools And Attitudes
All mechanical sales training systems must have a group of practical rules and tools to help you execute. This selling strategy has 45 Rules, Tools And Attitudes necessary for you to implement. Sales trainers and sales training speakers around ... [more information]





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