The Professional Sales Training Master Guide

How often do you or your people sell from a position of strength? Probably not frequently enough. Most sales people have been taught (trained) to be a hostage to the prospect. You may not want to hear that, but watch your team when they make phone calls--or listen to yourself. Do you hear that 'voice of desperation?' It shouldn't be that way.

In Selling From Strength Caskey offers new ways to think about old sales problems. He's been a sales training consultant since 1987 and has seen his share of sorry approaches. That's what caused him to write this master guide in 2004.

"I was tired of seeing sales people move through the sales process out of control. It seemed funny to me that most sales training, instead of teaching people how to communicate, were actually teaching people how to be 'one down' to the prospect. Moreover, it seemed to me that the seller should be in control--not the prospect. But that can't happen if you don't have a sound sales strategy. So I decided I needed to take the best of my sales coaching and incorporate it into a product that helps sales people be strong--be confident--and not be 'one down' to anyone."

For group orders (10 or more) for this product, call toll-free 1.877.639.7853.

Selling From Strength Self Study Kit
Item No.: 8
Regular price: $399.95Sale price: $199.95