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|  |  The Complete Book on CDThe book is recorded in its entirety by the author, Bill Caskey. The audio book is a way for Bill to use his tonality to better express some of the tactics he teaches. He also shares some of his experiences and strategies that are not in the printed version.
If You're a Sales Professional... you're being hit with higher quotas, more responsibilities (more planning, project management, tracking of prospects and clients, etc.) and non-selling activities.
That means when you're in front of your prospect, you have to be extra effective.
As a new breed of seller, you must be part marketer, part relationship developer, part closer, and part CEO. You have your hands full with customers who want more for less and company people who still don't see the value you bring. You have it extra tough. We'll help.
If You're an Owner...you want to get paid more for the value that you've created in your business. Yes, you can continue to put systems in place that deliver more value for your clients and customers, but you also must have a system which helps your people translate the value you’ve already built.
Everything in this Audio CD is written with the intent of helping you and your people develop a strategy for translating or communicating your value in a manner that helps you get paid for that value in the marketplace.
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